Ludacris cognac11/27/2023 “We focus almost exclusively on small grower-producers because we don’t find that there’s much interest for big brand Cognac from our customers,” he says. “I think the more ‘craft’ Cognac that appears in the marketplace, the more consumers will continue to expand their exploration of Cognac,” Gus Olah says.Īt California’s K&L Wine Merchants, spirits buyer David Othenin-Girard also sees enthusiasm for smaller, more unique Cognac brands. He says brands with age statements are trending, and consumers are interested in unique offerings. Both Revanche and D’Ussé, a Bacardi-owned brand, are hot items at the three-unit Hokus Pokus Liquors chain in Louisiana, according to third-generation owner Gus Olah, who is Gigi’s brother. ![]() market is ripe for Cognac innovation, and a slew of new brands have hit the shelves in recent years as demand continues to increase. It’s really driven by the everyday consumer, and that’s where our target is.” In this day and time, and especially given what’s happened with Covid-19, there’s no distinction for being celebrity-driven. “Now, we’re leveraging social media-particularly with music platforms-to synergize the audience with music and spirit consumption, especially Cognac. “Instead of having a partner and blowing the brand up with a celebrity, I think the landscape has changed,” says Olah. While the launch of Revanche came before the Covid-19 pandemic, the brand utilized many of the tools that have become crucial during these times. We wanted to come out with something that was really innovative and make our mark in Cognac.” “We launched the brand in October 2019, and we’re in 15 states and growing,” says Olah, who serves as CEO. Revanche ($40 a 750-ml.), on the other hand, doesn’t carry much celebrity cachet, but it has made significant headway in part due to its unique blend of VS, VSOP, and XO Cognacs. ![]() Conjure had the benefit of a celebrity backing from rapper and actor Chris “Ludacris” Bridges, an active partner. To mark the tenth anniversary of the introduction of Conjure Cognac in the fall of 2019, business partners Gigi Olah and Kim Birkedal Hartmann launched Revanche Cognac. ![]() Stalwart brand Hennessy (barrels pictured) has consistently increased its market share even as newer brands grow. market’s spirits revival of recent decades, Cognac is now poised for even greater things.Ĭognac's star continues to rise in the U.S.
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